The Hub East Africa

The Hub East Africa

18 August 2017 » The Hub East Africa

… when you’ve just come from a customer meeting that went really well. The sun shines brighter, you can’t stop humming, time seems to pass in slow motion and it feels like you’re walking on air. SPARK OF THE DAY: Remember, these are the moments why you started your business… make sure to saviour the moment in all its glory and take time out to enjoy – be it an hour or the rest of the day.

17 August 2017 » The Hub East Africa

The marketing plans of most entrepreneurs I have met this year start and end with Social Media. Social Media is indeed a great tool for creating awareness for your product or service. With very little effort you are able to reach a large market; if you invest a few dollars an even larger one. How many of the people that like and love you on social media though convert into actual customers? Sales are often not made online, but still in real-life. SPARK OF THE DAY: In addition to social media,...

16 August 2017 » The Hub East Africa

Customers hardly buy from you the first time they hear about your product or service. A sale is hardly ever made at once. Customers need to be wowed; they need to be convinced that they need your product or service over somebody else’s; they need to be convinced it is worth spending their cash on now. It often takes 4 to 5 interactions with the product or service for a customer to decide it is worth the buy. This is called the sales funnel. A funnel because at each interaction you loose what...

15 August 2017 » The Hub East Africa

In times of trouble, when cash flow isn’t what it is supposed to be, the first thing we tend to do is to cut on cost… Sounds sensible, doesn’t it? The problem comes when cutting cost equals cutting corners. When we start compromising on quality. The risk? It might be the beginning of the end… Never forget, there are two ways to get out of a tricky cash flow situation: cutting cost or increasing revenue. The moment you start cutting corners and compromising on quality, the likelihood you will...

14 August 2017 » The Hub East Africa

In the beginning when selling a new product or service you might have days or weeks that sales will be above expectations but there will definitely also be periods when sales are down. It is at these times that it will be difficult to find the motivation to keep going, to continue opening up channels to find customers no matter what uninspiring feedback you are getting.  The energy you previously had to pay the visits, make the calls, write the emails, and post the blogs is starting to fade. It...

18 May 2017 » The Hub East Africa

Did you know that one company single-handedly changed the shopping behaviour of hundreds of millions if not billions of people around the world? How were they able to do that? By bringing an innovation to the fashion industry that nobody had looked at before: the supply chain. The name of the company? Zara. You don’t know a success until is becomes one. Zara took some bold decisions going straight against the fashion industry’s existing logic. It started with a vision: Amancia Ortega, Zara’s...

15 May 2017 » The Hub East Africa

Sometimes you come across an inspiring story that challenges your perceptions and makes you rethink the paths to success. Take the story of Friendster. Not many people will have heard about it, though it was a very popular Social Network even before Facebook was around. Its rise holds all the elements of the unicorn tech startup, but so does its downfall. Friendster is the story of a visionary CEO who sees his company grow too fast to get the foundations right and loses its soul to venture...

23 June 2016 » The Hub East Africa

by Liesbeth Bakker, CEO & Founder The Hub East Africa One of the most inspiring moments when starting your own company is the time when your idea hits you. You feel the excitement and can’t wait to start. At the same time you feel insecure. Is my idea good enough to make it? How do I know? One misunderstanding is that an idea needs to be brilliant to be successful. A brilliant idea with a crappy execution remains just a brilliant idea. What you are looking for is a good enough idea combined...

21 June 2016 » The Hub East Africa

by Liesbeth Bakker, CEO & Founder The Hub East Africa There is a lot of pressure to have a passion when you are a starting entrepreneur. What happens if you choose the wrong passion? What if you don’t have a passion in the first place? Are you doomed as an entrepreneur? First, let me make a translation into what passion really means: passion is “a powerful or compelling emotion or feeling” or more down to earth “a strong affection or enthusiasm for an object or concept”. In short: passion...

09 June 2016 » The Hub East Africa

  by Liesbeth Bakker, CEO & Founder The Hub East Africa The top questions that first time entrepreneurs tend to ask us always feature the word “funding”. Even before mentioning even the business idea itself, answers to questions like “Can you link us up to investors?” and “Can you help me raise money to start my business?” are seen as the key to success. Though these are very valid questions, they do not address what should even be more top of mind when starting a business. 1. Is my idea...

22 October 2015 » The Hub East Africa

by Liesbeth Bakker This month it has been a year since we started The Hub East Africa with a passion and belief to change the way people look at entrepreneurship: from the exclusive domain of webapp techies to unleashing and nurturing the entrepreneur that resides in each one of us. As any other starting business, we’ve had our ups and downs but never came even close to letting our spark die. We realized that starting a new concept would take time to establish itself, we just needed to keep the...

21 June 2015 » The Hub East Africa

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25 May 2015 » The Hub East Africa

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24 May 2015 » The Hub East Africa

19 May 2015 » The Hub East Africa

23 April 2015 » The Hub East Africa

  If you’re a starting entrepreneur, interested in growing your business into a professional and sustainable enterprise, then our Building Blocks are for you: 12 stand-alone 2-day workshops developed to take your strategy, operations, sales & marketing as well as supporting functions to the next level. The workshops are hands-on: they combine theory as taught at world leading business schools with local case studies to inspire you, tailored towards the goal of applying it to your business...

01 April 2015 » The Hub East Africa

27 March 2015 » The Hub East Africa

18 March 2015 » The Hub East Africa

  If you’re a starting entrepreneur, interested in growing your business into a professional and sustainable enterprise, then our Building Blocks are for you: 12 stand-alone 2-day workshops developed to take your strategy, operations, sales & marketing as well as supporting functions to the next level. The workshops are hands-on: they combine theory as taught at world leading business schools with local case studies to inspire you, tailored towards the goal of applying it to your business...

16 March 2015 » The Hub East Africa

As an entrepreneur at a regular network event you only get a few minutes to introduce yourself and your business and then it is on to the next connection. There is no time to exchange ideas and more advanced business and thought leaders do not come to the events where you go to. Meaningful connections are not easy to encounter. That’s why created the monthly Business Breakfast: with 19 other entrepreneurs you are invited to exchange experiences and ideas with 3 experienced business and thought...

11 March 2015 » The Hub East Africa

  If you’re a starting entrepreneur, interested in growing your business into a professional and sustainable enterprise, then our Building Blocks are for you: 12 stand-alone 2-day workshops developed to take your strategy, operations, sales & marketing as well as supporting functions to the next level. The workshops are hands-on: they combine theory as taught at world leading business schools with local case studies to inspire you, tailored towards the goal of applying it to your business...

08 March 2015 » The Hub East Africa

Do you want to not only grow your business, but also grow as an entrepreneur? Join our Personal Development Track to help you become a greater leader. The track consists of four independent sessions: 19 January: Personal Awareness 9 February: How to Make an Impression (new date) 1 March: Personal Leadership 8 March: Leading a Team For more information, contact angela@thehubeastafrica.com or call 0790 499 022. * * * Interested in more? Sign up for our newsletter, become a member and/or check out...

01 March 2015 » The Hub East Africa

Do you want to not only grow your business, but also grow as an entrepreneur? Join our Personal Development Track to help you become a greater leader. The track consists of four independent sessions: 19 January: Personal Awareness 9 February: How to Make an Impression (new date) 1 March: Personal Leadership 8 March: Leading a Team For more information, contact angela@thehubeastafrica.com or call 0790 499 022. * * * Interested in more? Sign up for our newsletter, become a member and/or check out...

23 December 2014 » The Hub East Africa

by Liesbeth Bakker It is the end of the year so time to reflect on what went great and not so great. Chances are that you wanted to start a business but you didn’t, or you did start but it didn’t go as planned. There are two positions you can take up in the startup universe: blame failure on Kenyan Culture or do the opposite and take ownership. Go beyond the stereotype Here we go again: the “there’s no funding” argument. There was a time when this held true, but there has never been a time when...

18 December 2014 » The Hub East Africa

By Apollo Eric At The Hub East Africa we believe that not funding, but execution is at the core of starting or growing a profitable business. We would even go so far as to claim that -based on our experience- 90% of startups don’t need external financing to take off. A sensible road map, where proof of concepts are created before going large scale and a thorough business plan have more impact than the “on-the-fly” model. A proof of concept does not need funding, a proof of concept should be...

10 December 2014 » The Hub East Africa

Community events and activities Get inspired to work on your dream by the practical, down to earth and sometimes harsh reality in joining our free feedback sessions...

06 December 2014 » The Hub East Africa

How to... Our “How to… " programs are practical workshops for entrepreneurs, designed to equip people with the everyday practical skills in a hands-on fashion. Sessions are held on Saturday mornings from 9:00 am to 1:00 pm. Fee: KSh 2,000 (KSh 1,000 for members). Payment at the door or via Lipa na Mpesa, buy goods, till # 116111. Workshops are held at The Hub East Africa,...

04 December 2014 » The Hub East Africa

Community events and activities Get inspired to work on your dream by the practical, down to earth and sometimes harsh reality in joining our free feedback sessions...

29 November 2014 » The Hub East Africa

How to... Our “How to… " programs are practical workshops for entrepreneurs, designed to equip people with the everyday practical skills in a hands-on fashion. Sessions are held on Saturday mornings from 9:00 am to 1:00 pm. Fee: KSh 2,000 (KSh 1,000 for members). Payment at the door or via Lipa na Mpesa, buy goods, till # 116111. Workshops are held at The Hub East Africa,...

27 November 2014 » The Hub East Africa

by Apollo Eric This week on the Spotlight on The Entrepreneur at The Hub East Africa we bring you the astonishing story of Antony from Optimal Wellness Ltd. If you thought that all entrepreneurs start out knowing exactly what path they intend to tread in their journey, you are excused for being wrong because Antony describes himself as an “accidental entrepreneur”. He started out as an employee at what was known at the time as Optimal Nutricare Ltd. only to find himself left alone with a...

27 November 2014 » The Hub East Africa

Our Programs are unique in the world and designed with you in mind. We have developed several exciting training programs to take you and your business to the next level; whether you are still in start up phase or ready to grow to scale and become a sustainable market player... come to The Hub East Africa on Friday 27 November to learn about the different curricula we have...

26 November 2014 » The Hub East Africa

Community events and activities Get inspired to work on your dream by the practical, down to earth and sometimes harsh reality in joining our free feedback sessions...

24 November 2014 » The Hub East Africa

Community events and activities Get inspired to work on your dream by the practical, down to earth and sometimes harsh reality in joining our free feedback sessions...

22 November 2014 » The Hub East Africa

How to... Our “How to… " programs are practical workshops for entrepreneurs, designed to equip people with the everyday practical skills in a hands-on fashion. Sessions are held on Saturday mornings from 9:00 am to 1:00 pm. Fee: KSh 2,000 (KSh 1,000 for members). Payment at the door or via Lipa na Mpesa, buy goods, till # 116111. Workshops are held at The Hub East Africa,...

12 November 2014 » The Hub East Africa

by Liesbeth Bakker   Bad news for anyone who thought they could omit to care about pricing because they’re not mathematical wizards: pricing is not about numbers, it is about the value you create and how you sell it. Every entrepreneur creates value, every entrepreneur sells a product or service, so every entrepreneur should care about pricing. Pricing really touches upon five key areas of any business and chances are you already are 80% on your way in setting the right price if you have...

20 October 2014 » The Hub East Africa

How a strategic business plan trumps the elevator pitch any time by Liesbeth Bakker It never ceases to surprise me how many entrepreneurs start up their businesses without actually thinking their business model through. In the real world, starting up does not involve pitching to VCs or attracting that hotshot executive to work with you. It does involve being able to convince customers to buy your product or service. Maybe slightly less sexy, but instead of spending your time to craft the...

18 October 2014 » The Hub East Africa

by Liesbeth Bakker One of the most inspiring moments when starting your own company is the time when your idea hits you. You feel the excitementt and can’t wait to start. At the same time you feel insecure. Is my idea good enough to make it? How do I know? One misunderstanding is that an idea needs to be brilliant to be successful. A brilliant idea with a crappy execution remains a brilliant idea. What you are looking for is a good enough idea combined with a great execution: a great idea is...

08 August 2014 » The Hub East Africa

… or how to become your own boss… For everybody who is in employment because they haven’t dared to take the plunge yet to run their business full time. Two month training and coaching program to equip you with everything needed to be ready to start or grow your venture into one that can sustain your living. xxx Starting date Saturday 8 August 2015, bi-weekly sessions after on 22 August, 5 September and 19 September. Time 9am to 1pm. Fee KSh 3,000 per individual session or KSh 8,500 for the full...

12 January 2014 » The Hub East Africa

08 January 2014 » The Hub East Africa

Hubcubation: for entrepreneurs ready to start, grow or scale… Join one of our information sessions to learn more about the program and get a feel for who we are and how we work: Thursday 7 January from 11:00 to 12:30 or Friday 8 January from 11:00 to 12:30. As we had many people wanting more information and citing issues with the registration form, we decided to push the application deadline for the 6 month Hubcubation program to next week Friday, 15-January, with the start of the program now...

07 January 2014 » The Hub East Africa

Hubcubation: for entrepreneurs ready to start, grow or scale… Join one of our information sessions to learn more about the program and get a feel for who we are and how we work: Thursday 7 January from 11:00 to 12:30 or Friday 8 January from 11:00 to 12:30. As we had many people wanting more information and citing issues with the registration form, we decided to push the application deadline for the 6 month Hubcubation program to next week Friday, 15-January, with the start of the program now...

The Hub East Africa

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